About us
ABOUT US
Building a better home
In today's fast-paced world, creating a comfortable and functional home is more important than ever. Our community of home and kitchen enthusiasts is dedicated to providing innovative solutions that enhance your living space.
Explore New Home Essentials
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Start with the customer – understand their needs and deliver exceptional products.
Transforming your home is achievable. We’re here to help you every step of the way.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of innovative home and kitchen products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich is passionate about innovation in home solutions. With years of experience in product development, he has been instrumental in shaping our brand's vision and quality standards.
Aline Turner
Chief Technical Officer
Aline is dedicated to creating a community around home and kitchen enthusiasts, sharing her expertise and inspiring others to embrace their culinary passions.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.